Context
In November 2018, Bollywood actors Ranveer Singh and Deepika Padukone tied the knot in a highly publicized wedding. To commemorate this event, Adidas Originals designed a creative hoarding to congratulate the couple.
This case study explores the design process, execution, and impact of the hoarding, which garnered significant attention across blogs and websites.
Overview
Ranveer Singh and Deepika Padukone’s wedding was one of the most anticipated events in Bollywood. Both actors have a massive fan following, and their union was celebrated nationwide.
Adidas Originals, known for its trendy and youth-centric branding, saw an opportunity to connect with the audience by acknowledging this high-profile wedding.
Task
The objective was to design a hoarding that:
- Congratulated Ranveer and Deepika on their wedding.
- Aligned with Adidas Originals' brand identity.
- Resonated with the couple's fans and the general public.
- Generated buzz and media coverage.
Action
To achieve these goals, I took the following steps:
Concept Development
- Designed a sleek, crisp and quirky hoarding design incorporating Adidas' signature typography and color scheme.
- Decided on a quirky design featuring Adidas' iconic elements combined with a congratulatory message.
Design Execution
- Brainstormed and sketched initial concepts that merged playful elements with modern design aesthetics.
- The copywriter crafted a concise message that read, "The OG Superstar Ranveer Singh Just Got Copped. Congratulations Ranveer & Deepika.
Placement Strategy
- Identified high-traffic locations in Mumbai on the way from airport to their house for maximum visibility
- Coordinated with media buyers to secure prominent hoarding spaces.
Results
The hoarding received widespread attention
- Media Coverage
Featured in various blogs and websites discussing brand congratulatory messages for the wedding
- Social Media Buzz
Fans appreciated the creative approach, leading to increased engagement on Adidas Originals’ social media channels.
- Brand Recall
- Strengthened Adidas Originals’ association with contemporary culture and Bollywood.